Find your ground and discover new vibes in Missoula, Montana.

In a sublime example of Mother Nature’s bounty, three rivers and seven wilderness areas meet in the transcendent mountain town of Missoula, Montana. This hip little Big Sky Country treasure is ecstasy for the outdoorsy, and pulsates with arts, culture, food, drink, rich roots and the best people around.

Missoula will steal your heart and never let go. There’s no single reason why you’ll fall in love with it, but be assured, you’ll fall hard. The allure is immeasurable. It’s a collage of intimacy and grandeur, history and horizon, creativity and vitality. An infinite palette of natural beauty invites you to keep climbing. Cafés, coffee shops, breweries and distilleries summon. Strangers smile at each other like old friends at one of the West’s best farmers markets, and a river really does run through it—right through the center of Missoula’s idyllic downtown. Dubbed the “Garden City,” this eccentric cultural hot spot is just the right size to get lost in and also find your ground.

Nurtured by nature, culture is alive and well here. Once you’ve climbed mountains and forded streams, keep your senses turned on for some city-sized entertainment. With a setting as inspiring as ours, a thriving cultural scene is a given. Take in live music, art galleries and museums, good eats—from fine dining to your new favorite food truck fare—plus local craft brews by the river’s edge. Float the Blackfoot River and hop out onto the riverbank for a national act in concert at the brand new KettleHouse 4,000-seat amphitheater. KettleHouse Brewery—a Missoula icon—pours on the charm with their award-winning Cold Smoke® Scotch Ale, and their fresh venue has given a hearty boost to Missoula’s emerging national music scene. Another local favorite—Big Sky Brewing Company—boasts a backyard music-festival feel, yet another symbol of steadfast community pride and a fierce dedication to living the good life.

The beauty of Missoula is all this and more. Come explore life lived on mountain time. Feel the spirit of the American Indian and the lore of the Old West mingle with the mesmerizing natural landscape to create a wildly remarkable place where wanderlust is indulged, discovery is inevitable and adventure is a way of life. Don’t just settle for a taste of Montana. Devour it in Missoula.